Basic is a brand of household appliances created by Al-Asasyah with experience in selling products from other reputed manufacturers. They aim to provide refined versions of products.

Basic uses reliable and innovative products and services, along with collaboration with industry experts, to create their appliances.

Their goal is to be a responsible brand that takes a new and imaginative approach to consumer goods. Basic offers a wide variety of household appliances including air conditioners, televisions, refrigerators, freezers, water coolers, washing machines, ovens, fans, and heaters.