In 1969, Avery Fisher made a significant decision to entrust his company to the Emerson Electric Company, which later transitioned ownership to SANYO Electric Co., Ltd. of Japan. During this transition, the early FISHER models continued to embody the high standards that Avery Fisher had instilled. However, as SANYO and Emerson steered FISHER towards catering to broader markets, there was a noticeable shift. Fisher has become one of the successful brands in the field of air conditioning and household appliances.