About Us

Basic Electronics Co. Ltd. is a Limited Liability Company owned by Mr. Mohammad Ahmad Al Arfaj who has generally involved in the trade of Electronics in particular since 1961.

He is the chairman assisted by his son Mr. Qasim Al Arfaj as president Hence, the company is 100% a Saudi company Eng. Hamed Al Arfaj is General manager. Mr. Yasser Al-Arfaj, Director of Commercial Affairs and Development, Mr. Abdul Rahman Al-Arfaj, Executive Director, Mr. Abdullah Al-Arfaj as Director of the Central Region,

and Mr. Turki Al-Arfaj as Director of the Western and Southern Regions

The company currently employs more than 1,250 employees, technicians and specialists. The company is being managed from its head office in Al Khobar, while it has 17 branches Kingdon wide the total storing space at the company warehouses exceeds 280,000 m2, the total capital of the company is SAR 100,000,000

A leading Saudi electronics company, Basic Electronics Co. Ltd. boasts a powerful market presence:

• Extensive Brand Portfolio: Backed by 28 trademarks, they’ve established a strong brand identity.
• Vast Distribution Network: With over 4,500 distributors, their products reach a wide audience across the kingdom.
• Diverse Product Selection: They offer an impressive selection of 1,800 products, catering to various customer needs.
• Technical Expertise: Their team of over 250 highly qualified engineers ensures technical knowledge and support.
• Strategic Warehousing: Warehouses strategically located across Saudi Arabia guarantee efficient product delivery.
• Esteemed Leadership: Under the guidance of General Manager Mr. Qasim Al Arfaj, the company thrives.

Headquartered in Al Khobar, Saudi Arabia, we employ over 1,500 technicians and specialists across a network of branches and after-sale service centers. Our reach spans the Kingdom with locations in:

• Eastern Region: Al Khobar, Dammam, Al Ihsa
• Central Region: Riyadh, Gassim
• Western Region: Jeddah
• Southern Region: Khamis Muchait