Welcome to Al-Asasyah Basic Electronics

Al-Asasyah: Your One-Stop Shop for Electronics in Saudi Arabia

Proudly Saudi, Powering Your World: Al-Asasyah (Basic Electronics Co. Ltd.) is a homegrown success story! We’re a 100% Saudi company headquartered in Al-Khobar, serving the entire kingdom.

From Appliances to Security, We’ve Got You Covered: Think of us as your electronics concierge. We offer a vast selection of top-tier products, including:

  • Everyday essentials: appliances, TVs, and more to keep your home running smoothly.
  • Healthcare heroes: biomedical equipment to support healthcare professionals.
  • Safe and sound: electronic security systems for complete peace of mind.
  • Timeless style: watches and parts to complement any look.
  • Entertainment essentials: tapes and batteries to fuel your fun.

Global Brands, Local Expertise: We partner with world-renowned suppliers to bring you the latest and greatest electronics. Plus, with our exclusive agency representation, you can be sure you’re getting the best possible selection and service in Saudi Arabia.

Come visit Al-Asasyah and discover the power of electronics, delivered with a Saudi touch!

www.al-asasyahonline.com

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Our Main Products

For over 53 years, Basic Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, Air conditioner, LCD & LED, Refrigerator, Freezer, Water Coolers, Washing Machines, Ovens, Fans, Heaters and more.

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THE ‘WORLD BRAND’ AIR CONDITIONER
GREE Electric Appliances Inc. of Zhuhai, China is the world’s largest manufacturer of air conditioners. Through our eight production bases in China, Vietnam, Pakistan and Brazil, GREE can produce up to 27 million residential

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Founded in 1931 with the manufacture of the first Portuguese electric cooker with just 3 collaborators, AntónioMeireles, S.A. is today a young and modern company, embraced with tradition. Market leader in Portugal, with a market share of 36%, exports to more than…

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In 1969 he sold the company to the Emerson Electric Company, which in turn sold the company to SANYO Electric Co., Ltd. of Japan, Early FISHER models under the SANYO umbrella generally followed the high standards of Avery’s Fisher.

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Fujitsu General Air-Conditioning Units And Vrf-Systems. Efficiency And Flexibility For Every Residential And Working Area. The Optimal Solution For Every Requirement: With Its Wide Variety Of Operational And Combination Options.

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Maxell, Ltd. (マクセル株式会社, Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics.

The company’s name is a contraction of “Maximum capacity dry cell”. Its main products are batteries, wireless charging products, storage devices, (USB flash drive, with real capacity 4- 8- 16- 32- 64- 128- 256GB) LCD/laser projectors, and functional materials. In the past, the company manufactured recording media, including audio cassettes and blank VHS tapes, floppy disks, [ and recordable optical discs including CD-R/RW and DVD±RW.
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Fresh Gas Cookers is a premium kitchen appliance brand that redefines everyday cooking with a perfect fusion of durability, functionality, and design. Crafted from high-grade stainless steel and engineered for peak performance, our gas cookers deliver professional-grade reliability while enhancing the beauty of any kitchen space.

Whether you’re preparing a daily family meal or orchestrating a feast for a crowd, Fresh empowers home chefs with the confidence and tools to turn every recipe into a masterpiece.

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Pioneer Corporation is a Japanese multinational based in Tokyo, specializing in digital entertainment products. Founded by Nozomu Matsumoto on January 1, 1938 as a radio and speaker repair shop, the company is now led by President Shiro Yahara.

Pioneer has been a trailblazer in audio-visual innovation, contributing to the development of interactive cable TV, LaserDisc, the first automotive CD player, detachable face car stereos, Supertuner technology, DVD, DVD recording, Dolby Digital AV receivers, plasma displays (notably the acclaimed Kuro series), and OLED displays. The company continues to lead in optical disc, display technology, and related software.

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Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979 in Japan. Using Seiko’s own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers’ purchasing power increases.  The word ‘Alba’ translates to ‘dawn’ in Italian, and Spanish.

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Inquire Your Requirement

Our Team is always ready to know your project, and will give you technical or any other information, that you may required